publication
Mouthfeel wheel for medical nutrition
2019
How We Work
User eXperience
At Danone Research & Innovation, we serve life by developing nutritional and pleasurable solutions. We design product experience that are good for the people and for the planet.
We are therefore not only looking at the taste of the products, but also designing the best packaging format that is suitable for a moment of consumption. We are also looking at finding solutions to ensure our innovation are more and more sustainable. We place our users at the core of our innovation process; only by doing this can we ensure that we deliver the most relevant solutions for them.
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Our Key Expert
“Deep consumer understanding and strong partnership with your users (parents, patients, carers, healthcare professionals) are key to develop products they like and that answer their nutritional needs and lifestyles. It is important to encourage new ways of thinking, being open minded to discover new opportunities to improve always the solutions that impact people’s health It’s bringing you a sense of proud when you feel that you can contribute to serve people’s life by developing a product that is good for them and for the planet.”
Nathalie Boireau
Director User eXperience
Danone Research & Innovation
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